World-class marketing and booking management for luxury villa managers
Reach millions of ready-to-book luxury travelers, boost your overall occupancy & revenue, and grow your business faster.
bookings + occupancy
Maximize your overall
revenue + profits
Simplify your business
and accelerate growth
Who we are
A visionary team with a truly one-of-a-kind approach
On average, our clients see their bookings & revenue increase by as much as +45% to +115% or more, and save upwards of 25 hours of work per week to help grow their businesses even faster.
Managing your brand, visibility, bookings, onsite operations, and the growth of your company across multiple marketing channels is hard.
Today’s luxury travelers are so demanding, that it’s become impossible to meet their expectations of a “pristine” onsite experience, and still have the time you need to keep growing your business -- or even just to keep to your bookings from slowing down.
In an ideal world, you’d have all the time you need to...
...make sure your properties always have ALL the visibility they need, in all the right places, and without overextending yourself...
...research/monitor market booking activity, the fluctuating search volume & demand, the growth of your competition, and make sure your pricing is always on point...
...keep all your listings perfectly up to date and accurate, standing out from your competition, leading the rankings, converting quality inquiries & bookings...
...be available 24/7 to respond to new inquiries within minutes, answer questions in detail, close new bookings, and never forget to follow up...
...coordinate onsite services, experience upgrades, travel plans, local activities, and save cancellations...
...coordinate onsite staff, cleanings, checkins, checkouts, restocking, maintenance, repairs, replacements...
...keep guests happy, coordinate requests, provide instructions, offer local expertise...
...follow up for reviews, collect feedback, manage guest disputes, make adjustments...
...improve your onsite experience, upgrade important amenities, expand onsite service offerings...
...research, find and acquire new potential properties, coordinate staging and book new photo shoots...
...and everything else in between...
Here’s the brutal truth; your time and willpower are limited. There are only 24 hours in a day, and simply trying harder doesn’t work.
But then why, even despite such an extensive list of projects and tasks, do the best managers in our industry always have the time to get it all done while still maxing out their calendars and revenue?
It’s because they don't work alone and only focus on what matters MOST. They have teams of people who they delegate to and trust to do the quality work they need to generate massive results and stay ahead.
Most managers are in such a “reactive mode” reacting to their day-to-day business that they never have the time to do what’s necessary to improve their business, and they end up doing nothing.
They either work alone, or in really small teams, with no one having the time or specialized skills to make any significant impact on improving the business. And as a result, they get stuck in an overwhelming cycle where nothing gets done fast enough, and where your priorities start to get so mixed up that you start losing sight of any chance you might have left to keep moving forward and growing your business.
But it doesn't have to be that way... What if you just had that edge, that one thing that could help you break through with a shortcut to get your business from where it is now, to where you know it can be?
At V R P , we help growth-focused luxury villa & vacation rental managers achieve their most aggressive revenue & expansion goals by using highly sophisticated strategies PROVEN to help increase occupancy, maximize overall revenue, and accelerate growth.
As a completely turnkey marketing and booking management service, we bring together superior technology and a world-class team of industry experts who are passionate about driving real, measurable growth for our clients.
We have the manpower, experience, and operational precision to help shortcut your learning curve and take your business from where it is now, to having your dream portfolio of properties with each one generating rental income in the top 5% - or even 1% - of all the highest earning properties in your market.
And with our team on your side, not only will you get the absolute most rental income possible for you properties, but we’ll also help you stay focused on the other activities that matter most and generate massive results, so that you never lose sight of the bigger picture.
How we do it
Superior strategy. Impeccable execution. Accurate tracking.
Our service is designed to ONLY focus on the best marketing channels & activities that are PROVEN to generate massive results for your business - within just 30 to 60 days.
➀ We build your bespoke channel marketing strategy: Getting real results from your channel marketing presence takes a lot more than just posting your property on a few listing sites. To have a truly world-class marketing strategy that stays successful over the long term, you need the harmony of a perfectly optimized distribution plan and fully-streamlined booking management process. Most importantly, it requires aligning your offer’s true value with the demands of the marketplace, and presenting it in a way resonates with the true interests and buying mindset of luxury travelers.
➁ We implement the techniques that generate ROI within just 30-60 days: For your new channel marketing strategy to generate real results, fast, you need both consistent and impeccable execution that drives qualified, valuable leads at scale. Even more importantly, you need the right team of people on your side, armed with the specialized tools and superior sales process required to convert those leads into confirmed bookings.
➂ We monitor, track, and advise to streamline your growth for long-term results: Markets around the world are rapidly growing more competitive every quarter, with significant amounts of new properties being added every quarter. And in order to surpass and stay ahead of your competition, you need accurate tracking with proper reporting. We consistently monitor and analyze your local market booking activity to stay ahead of growing inventory & fluctuating demand. We also share transparent monthly progress reports, and we offer personalized strategy sessions to discuss new growth plans and set clear expectations for future goals.
We’ll get you the absolute most rental income possible for your properties, period.
No hypothetical "what-ifs", no random tactics, no BS.
We only implement strategies that have been thoroughly researched, rigorously tested, and most importantly, proven to maximize your occupancy & revenue -- no matter where your properties are located around the globe.
Chief Villa Rental Marketing Strategist
@ V R P
Let's grow your business together
Get the edge you need to take your business from where it is now, to where you want it to be.
Get more bookings and increase your overall occupancy
Our team knows EXACTLY what it takes to maximize the revenue potential for your properties and their visibility on the booking channels that matter.
Get better visibility for your properties and brand with a stronger distribution network
The best transaction-focused channels have huge amounts of highly qualified ready-to-book travelers, they have strong brand loyalty & recognition, and they have massive amounts of repeat traffic & travelers booking through them exclusively. We’ll implement a perfectly optimized, diversified, and progressive distribution plan to maximize your visibility and booking potential.
Get perfectly optimized profiles & listings that maximize your booking potential
Using our in-house 21-point optimization system that capitalizes on the true booking mindset of luxury travelers, we continuously optimize every single aspect of your presence across the best booking channels. Our complete and ongoing listing optimization process helps to perfectly showcase your brand & offer to generate higher quality leads with precise calls to action that maximize booking conversions.
Get more bookings with the help of a world-class team that has a proven track record
We’re a powerful extension of your brand & service, with an unmatched ability to turn even the most complex inquiries and requests into confirmed bookings. Supported with industry-leading technology, our team responds to inquiries within minutes (not hours) 24/7/365, and is highly trained with the best sales communication and follow-up techniques to help us close deals and upsell bookings at conversion rates surpassing 50%.
Maximize your overall revenue and profits
We’re a POWERFUL extension of your brand and business with an unmatched ability to elevate your booking experience and increase your yearly rental income & profits.
Get the perfect pricing plan to maximize brand value and yearly revenue
Our team of revenue managers & market analysts perform ongoing local market research to generate sophisticated pricing strategies that constantly change with market conditions. Taking into account the fluctuating search trends, seasonal demand, and supply (competition), we'll find the exact pricing & promotion strategies needed to maximize your occupancy and revenue, for any given season throughout the year.
Make more money per reservation with an elevated booking experience
Keeping your brand at the forefront, each of your guests will receive unrestricted 24/7 access to a travel concierge team to provide them with an unrivaled quality of personalized service that spans over each and every step of the entire booking cycle. From closing the initial inquiry, to upselling and coordinating onsite experience upgrades, our team provides unmatched booking conversion rates with an overall dispute/cancellation rate of less than 1%.
Get more 5star reviews, and referrals to grow revenue even further over the long term
Our obsessively transparent marketing and booking management style is designed to not only maximize revenue up front, but also to help ensure consistent revenue growth over the long term. By treating each of your guests as if they were already a lifelong customer, and by facilitating opportunities for them to share your properties on social media, our clients get more 5star reviews and referrals, which helps to organically increase conversions, brand value, and revenue over time.
Simplify your business and streamline your booking operations to grow faster
As a completely turnkey service, we assemble your very own team of world-class experts to build, optimize and track everything for you, helping to simplify your business and accelerate growth.
Save up to 25hrs or more of work per week and thousands per year in software costs
Managing your brand, visibility, bookings, onsite operations, and the growth of your company across multiple marketing channels requires expensive software and the resources of a full-fledge team. When working with us, you get access to our in-house software - which we’ll manage for you - and an entire team of world-class marketers, business analysts, revenue managers, and booking managers, all dedicated to your success and doing all the work so you don’t have to.
Get detailed and transparent reporting to accurately track your progress
We’re obsessed with making sure each of your properties are always generating the highest possible rental income for any given season, throughout the entire year. And to make sure we’re always on track with that goal, we consistently analyze the booking activity in your market and track your progress against it. Every month, you’ll get easy-to-read reports detailing your performance in terms of market rankings & visibility, inquiry & booking conversion rates, and overall revenue.
Get the unfiltered advice you need to help you stay focused on what matters most
On top of your monthly progress reports, you’ll also get bi-annual market intelligence & strategy reports that illustrate the EXACT growth plan to follow for maximizing your bookings & revenue and growing your business faster. We also constantly montior the booking activity in your market and provide open lines of communication with your team so you can schedule private strategy sessions to help keep you focused on your goals.
Get the right people on your team
The best trust us to to increase their occupancy, streamline their bookings, and maximize their overall revenue. And we take your trust very seriously.
Capitalize on valuable industry experience from one the strongest teams in the industry
Although we might not be the biggest, we definitely have one of the - if not “the” - strongest, most knowledgeable marketing and revenue management teams in the industry. We’re not just riding trends, we’re forging our own path, constantly learning and improving on everything we do to stay leaps and bounds ahead of everyone else. And through our experience in handling 1000s of bookings and millions of dollars per year, we’ve been through it all and can give you all the shortcuts you need to get you to where you want to be, faster.
Your growth and success is our top priority
We believe that our clients are the key to our success. That’s why we prioritize over 97% of all our resources on advising and providing results for our them, with less than 3% of our budget and manpower being allocated toward new client acquisition efforts. Our team is here to respond to your needs 24/7/365, and according to what our clients are saying, we not only provide them with the highest rental income they’ve ever seen, but we also have the most competent, responsive, and transparent team they’ve ever worked with.
We provide industry leading results
On average, our clients see an ROI within just 30-60 days, with their bookings & revenue increasing by as much as +45% to +115% or more and saving upwards of 25 hours of work per week. And that’s not just for our top clients, those are the typical results that we provide for pretty much everyone across the board. Simply put; we get our clients the absolute most rental income possible for their properties - period.
Get started now
No upfront costs or long term contracts. Just 10%-12% per confirmed booking.
Get full-service listing, profile, and calendar management on a network of premium booking channels & agencies with over 500M travelers per month
Get complete & continuous optimization for your listings & profiles with professional copywriting, a structured photo order, and precise calls-to-action to maximize visibility, rankings, and booking conversions
Get highly intelligent & ongoing pricing optimization, with seasonal rules, segmentation, and promotion strategies to increase upsell opportunities and maximize revenue for each of your properties, every season throughout the year
Get 24/7/365 inquiry & booking management with world-class team that provides industry leading conversion rates
Get an elevated offer with premium 24/7 guest support, before, during, and even after the booking, with a dedicated Travel Liaison team help with guest checkins & travel plan coordination, provide exclusive travel perks, and treat all your guests like VIPs
Get a branded post-booking autoresponder to promote upsell opportunities for onsite experience upgrades, as well as to facilitate social media promotion and referrals for your properties
Get expert booking cancellation & dispute resolution to help protect your booking revenue & reputation when you need it
Get your own Dedicated Success Manager to oversee your entire account, provide accurate & detailed monthly progress reports on revenue, bookings, and channel rankings
Get professional photo shoot coordination & editing, with a 3D plan & virtual tour for each of your properties to showcase their true value and maximize booking conversions (pricing & scheduling upon request)
Get access to premium brand amenities in bulk to give your guests the added personal touch of luxury soaps, shampoos, conditioners and scents (pricing & availability upon request)
Get easy-to-read progress reports every month, detailing your performance in terms of market rankings & visibility, inquiry & booking conversion rates, and overall revenue
Get robust market intelligence & strategy reports that illustrate the exact roadmap to follow for maximizing your bookings & revenue ($1,500 per report > get 1 report FREE)
Get a progressive & fully-optimized distribution plan & timeline that expands your visibility beyond just the best booking channels to also include top luxury agencies and international travel agents
Schedule private strategy sessions to get unfiltered advice that will help simplify your growth plans and keep you focused on your goals ($495 per session > get 1 strategy session per year, included FREE)
See what some of our clients are saying
Our goal is and has always been to be the BEST at what we do, not the biggest. And we're very proud of our accomplishments.
“Working with VRP allows us to focus on providing the best possible experience for our guests, instead of constantly worrying about bringing in more bookings for our property. Their team is super attentive and extremely quick to respond to both our guests and staff when we need them to be.
Their attention to detail when it comes to marketing our properties and pre-qualifying potential guests has been exceptional. And the bookings we get from our listings on Homeaway, Airbnb and all the other channels has increased dramatically. We couldn’t be happier with our decision to work with VRP.”
Providenciales, Turks & Caicos
"Our business has increased a lot since hiring VRP. Not only have they more than doubled our rental income, but they’ve also eliminated a lot of the work that we have to do as the property managers by doing it for us.
Their knowledge of the industry and constant dedication to our success has helped us climb into the top 1% of all the listings in the Scottsdale market, and we trust that there’s no one better to keep us there."
@ Casa Roy Rogers
“I have to admit being a little skeptical when I was initially referred to VRP by a friend of a friend. But they more than delivered on everything they said they would, and today, I couldn’t be happier with my choice to bring them on as my partner.
The insane amount of time and quality of work they put into creating all of my marketing content paid off in strides, with over $175,000 in confirmed bookings in the just first 45 days. Simply put; they are the best, most knowledgeable team around."
@ Villa De Ligera
Providenciales, Turks & Caicos
"As an extremely busy manager with a lot of luxury villas under my care, outsourcing to my marketing and bookings to their team has allowed me to allocate more time on the overall growth of my company.
Since working with VRP, not only have our bookings gone way up, but we’ve also acquired 3 more properties with much higher revenue potential, and their team is also always there for us when we need them for extra support and advice. All in all, VRP has been an amazing partner for our company!"
@ Beach Paradise DR
Punta Cana, Dominican Republic
"We've been working with VRP for a while now, and we are extremely happy with their service and the results they’ve been providing. Their team is incredibly organized, professional, and most importantly, they’re extremely consistent with the quality of service that they provide to us and our guests.
The sheer amount of the time and effort their team dedicates to our success is remarkable. They constantly monitor and keeping us in the loop about our market competition, they making sure our listings are always fully optimized, and they’ve helped us improve our bookings by introducing new upsell opportunities.
It has not only increased our rental income by hundreds of thousands per year, but it has also freed up a ton of our resources, given our staff more time to focus on expanding our guest experience, and it’s opened us up a lot more opportunities for acquiring new properties."
@ Laulea & Kalia Living
Guanacaste, Costa Rica
"As one of the premier luxury management teams in the caribbean, we needed a marketing partner that we could really trust to not only share our superior standards for quality service, but one that also have the industry knowledge that matched (if not surpassed) our own. Not only has VRP provided the highest rental income we’ve ever seen, but they’re also the most competent, responsive, transparent team we’ve ever worked with.
We got over $87,900 in confirmed bookings in the first 30 days, and we're on schedule to earn over 3X more than we ever have in the previous years working with the same villas. Also, their response time to guest inquiries is shockingly fast, and the quality of open communication and support they provide after the booking is outstanding.
Their professionalism, quality advice, and relentless transparency has made our decision to work with VRP one of the better ones we’ve ever made. I already have, and will continue to confidently recommend them to anyone looking to work with the best marketing team in the industry."
@ The West Indies Villa Collection & The Regent Grand
Providenciales, Turks & Caicos
How is your service different from other channel managers or vacation rental booking agents?
To start, we don't just provide software for you to learn how to use on your own, we actually do all of the work for you. And we aren't a glorified call center with crazy high staff turnover either - unlike our corporate competitors.
We're a small, but highly trained, world-class team of experts that have a real passion for what we do, and a deep dedication to do our absolute best to help your business every step along the way.
Unlike some of the other companies you might find out there, we're not trying to make anyone believe we're changing the world, and we have zero dreams of "revolutionizing" the vacation rental industry.
Our sole focus is your success, and we believe you should be treated no other way.
BUT... we don't work with just anybody.
As a company, we'd rather help a smaller group of professional owners and managers, who are committed to providing amazing guest experiences and growing their business -- as opposed to a larger group of people who are simply looking for the next "shortcut" to success and are unwilling to embrace our expertise or the PROVEN strategies required to increase their occupancy & revenue...
It’s a decision that potentially costs us millions of dollars per year, but it allows us to keep true to our core values of keeping our clients’ success as the top priority.
Ultimately, we know we can't be the perfect fit for everybody. But for the people that we ARE the right fit for, we perform extremely well.
⊗ You don't have reliable house cleaning personnel to make sure that your properties are always cleaned at a professional level and re-stocked with the essentials, before every single stay, without fail...
⊗ You can't commit to providing a superior guest experience that includes quality hospitality amenities like luxury towels & linens, premium soaps & shampoos, toiletry kits, etc...
⊗ You're looking for a quick & cheap fix to instantly increase your bookings and revenue without making any fundamental changes to how your properties are currently being marketed...
⊗ You're afraid of outsourcing your channel marketing & booking management. Our full-service approach is proven to help significantly increase your bookings & revenue, streamline your booking operations, accellerate your growth, and to help each of your properties generate rental income in the top 5% (or even 1%) of all the highest earning properties your dedicated market. But if you can't overcome your personal barriers to letting other people help you with their expertise, our services aren't for you...
You're looking to get as many bookings and make as much revenue as possible with each of your property (or properties)
You're open to admitting your current approach may need to change if you want to increase your bookings & revenue and achieve higher levels of success moving forward
You want to stop wasting time trying the latest "schemes" or "tips" for boosting your bookings & revenue, and you're finally ready to let proven top performers get it done for you
You're focused on the long term — and you understand there will always be ups-and-downs, but that you can make HUGE gains by outsourcing your marketing & booking management to proven top performers
You feel like you've gotten as far as you can on your own, even you've already been doing OK, and you're already on Homeaway, Airbnb, Luxury Retreats, etc... but now you're ready AND open to getting an extra push to take you to the next level
I’m super protective about my brand. How will guests know that they're actually booking with my company, and not VRP?
We operate in a "white-label" capacity, as an extension of your business, and we always showcase your brand at the forefront of the entire booking cycle. In other words, your guests will know that they're booking directly with your business, not an agency without a face.
Also, because the channel accounts that we create are dedicated to your brand, company, and properties, guests really only see your company as the dedicated host, ensuring that you are the one who gets all the credit.
All guest reviews will also be associated with the channel accounts and listings that are dedicated for your company, and all guest payments go directly to your bank account of choice.
Do you guarantee that my bookings and/or profits will increase?
In short, we don’t guarantee any specific increases in your bookings or revenue. When you consider the volatility of our industry, its dependence on the weather and global trends, and not to mention the insane growth in inventory across the board, anyone in our position that does guarantee results probably doesn’t know enough about the industry and is making a promise they might not be able to deliver on. — that, or they’re only trying to make an easy sale.
The main reason that we don't guarantee results is that they often depend highly on you (the manager) and your willingness to embrace the necessary changes required to improve your business.
For example, if a particular property...
... is located in an extremely competitive market
... and after a complete dissection of the market we realize it's currently priced 25%+ above its true market value and requires a complete overall in its pricing strategy to refelct its true value in the marketplace
... and requires an investment into a new professional picture set to replace the current inadequate ones and truly showcase the property's benefits to be more competitive with the leaders within the its dedicated market segement
... and needs certain peak/high dates to be open and available for rentals
... and requires a consolidation in its ditribution portfolio to gain more control over where the bookings are coming from and optimize overall visibility & booking management activities
but you or your owner refuse to allow these changes, then it's obvious that our hands become more or less tied. -- We're not miracle workers and can't can magically increase a property's bookings and revenue without significant changes being made to its marketing strategy, its posititioning in the marketplace, and its approach to booking management.
Also, it's extremely important to acknowledge that the vacation rental industry is a fairly volatile marketplace with changes happening all the time, and there's a constant influx of new properties to compete with every quarter. Not to mention other factors may include the location of your properties, and random occurrences outside of our control (like the BP oil spill of 2010 or the Zika virus scare in South America, etc...)
That said, what we CAN promise, is to deliver clear communication with unparalleled transparency, easy-to-understand reports with strategy sessions to discuss your progress, hours of high-payoff work every month to save you a ton of valuable time out of your own schedule, thousands of dollars in software costs and service providers that will help you save even more money, and lastly, all the benefits of our industry experience and ongoing research to help you streamline and accelerate the overall growth of your company.
Ultimately, no matter how you look at it, our services ALWAYS provide a net positive. We'll show you exactly how we plan on getting you the absolute most rental income for your properties, and if you let us do what we do best, we'll be able to get it done.
How does billing work? And are there any extra costs envolved?
In short, we never touch your transaction and you we only invoice you after the guest check in.
How it works; since all guest payments pass through the channels and are deposited directly into the bank account of your choice (again, we never touch the transaction), our commission is charged on the gross USD dollar amount of bookings confirmed by us through the channels we use. Our commission is exclusive of any fees (including but not limited to transaction fees, booking cancellation fees or subscription fees) that might be charged to you by the channels we use (a complete outline of the fees charged by each channel will be provided before your channel accounts are created).
Our invoicing schedule is delayed until the month after your guests check in, in fairness to help offset the delayed payouts set by some of the channels, however, all bookings confirmed by us are billable from the date they are confirmed. If you wish to cancel your agreement with us, you may do so with a 30-day written notice and all outstanding commissions for confirmed bookings must be paid upon the date of cancellation.
Lastly, we pride ourselves on the unmatched level of transparency that we provide our clients and can assure you that there are absolutely no extra fees or costs required to use our services. We do provide extra products and services, which do have certain fees associated with each of them, but they are completely optional and are absolutely not required for you to purchase (a complete list of the products and services can be provided upon request).
Ultimately, with no upfront costs or long-term contracts, we only make money when you do, and that makes our dedication to your growth and success 100% risk-free.
How long will it take to see results?
Our services ALWAYS provide a net positive for our clients, whether that be with a significant increase in bookings & revenue, or the software costs and weekly work hours saved, and most often, it's both.
And once a property is fully onboarded, our clients typically see their bookings and revenue increase by as much as +45% to +115% or more, within 30 to 60 days or less -- on average. Some more, some a little less. Some faster, some a little slower.
We've successfully doubled, and trippled some of our clients' bookings and revenue in as little as 30 days. And for others, it's taken longer with smaller increases.
But what's most important is to do things RIGHT, and a lot of the onboarding time depends on what type of property we're working with, and what basics have already been (or not been) implemented.
For example; if we're starting from scratch without any pictures and no previous rental history, it will take longer to complete the onboarding process because we have to coordinate & schedule a new professional photo shoot and wait for editing to be completed. Also, it can take a little longer to build momentum without any guest reviews.
On the other hand, if you already have all the professional pictures we need, we can fully onboard a property way faster. And if you already have a rental history online with at least a handful of 5star reviews, we can use that history to build momentum way faster too.
And if you're already generating revenues in the top 5% of all the highest earning properties in your dedicated market, it might take a little longer to fine-tune everything for you to squeeze into the top 1%. But when clients come to us in this type of situation, they're really just looking to have someone they trust to manage everything for them to free up more of their time so they can focus on acquiring more properties.
Ultimately, we perform 100% of the onboarding work offline and require your approval for accuracy before going live. In other words, we write the new titles, descriptions, and perform the market analysis & report, then go over everything with you before making any actual changes to your channel accounts (or creating new ones if required).
And since our services are on a strictly pay-for-performance basis, and since we only invoice you the month after you after a guests check in, you get to see the results and the quality of our work first hand before you ever pay us a dime. It realistically can't get more risk-free than that.