Our goal is to impact the people and communities that we are connected to positively — beyond financial gains. We prioritize building meaningful relationships, creating tangible opportunities, and enriching the lives of our team, partners, and local communities.
Our core values help guide us in every decision we make, including how we address challenges, successes, failures, and everything in between.
Every new owner, property partner, teammate or contractor is rigorously vetted to ensure they share these values and meet our standards in ethics and business.
Truth, respect, integrity, and radical candor guide our actions to do the right thing, always.
Challenge the status quo, improve on already proven successes, and create new paths where none existed before. Learn perpetually, drive informed decisions forward, and innovate together.
Lead with integrity. Take absolute responsibility for everything that impacts your personal life and your team's mission. Build on our legacy, and strive boldly toward a better future for all.
Live generously, affirm the value, dignity, and humanity of those around you. Give back to help enrich lives and provide real, tangible betterment for the local communities in which we live and work.
As reflected in our core values, people are our priority and Jack Laurier takes seriously its aim of enriching lives.
Driven by these humanist values, we are proud partners of One Tree Planted ®, a global organization that helps to restore natural environments and protect important biodiversity, critical for creating a healthier climate.
We are committed to having one tree planted for every confirmed stay this year, and the program helps to offset our carbon footprint and make a positive social impact around the world.
We are not interested in working around property defects or extended delays on important maintenance solutions. And we’re not going to market uninspired properties or waste time negotiating over basic value-add improvements on building systems, design, FF&E, OS&E, etc…
Instead, we focus on operating the kinds of properties that offer enriching lifestyle experiences to even the most discerning guest. Beautiful spaces, premium amenities, in picturesque settings, filled with gratified guests paying market-leading ADRs.
We work with owners who can get their minds around that story and willing to do what it takes to make sure things stay that way.
Request a copy of our executive summary and see if Jack Laurier is the right partner for you.
“Their professionalism, industry knowledge, and quality work has made our decision to work with Charles and the Jack Laurier team one of the best we’ve ever made.”
